İsmail Kayacan
Head of Brand & Digital · Istanbul · 15+ years
- Brand Strategy
- Performance Marketing
- Lead Generation
- SEO
- Paid Media
- Marketing Automation
- E-commerce
- Team Leadership
Agency · Banking · Industry · Events
My approach
Marketing that connects brand to revenue
I run brand, digital and performance marketing as one plan. I connect creative ideas to measurable commercial results, spend budgets efficiently, and keep teams and agencies moving toward the same goal.
- 15+
- years in marketing
- 4
- industries
- B2B + B2C
- end-to-end market experience
- TR / EN
- working languages
Expertise
Areas of expertise
Ownership across every layer of marketing, from strategy to execution.
- 01
Brand Strategy & Positioning
Brand positioning, annual marketing planning and multi-brand portfolio management. A consistent brand experience at every touchpoint.
- 02
Performance Marketing & Paid Media
ROI-driven campaigns across search and social that make every unit of budget count, with continuous testing and channel optimization.
- 03
Lead Generation & Conversion
Simplifying every step of the funnel, from landing page to application form: less friction, more qualified demand.
- 04
E-commerce & Digital Sales
Launching B2B and B2C e-commerce channels, bringing marketplace and dealer channels online, and managing e-commerce pricing.
- 05
Integrated Communication
Bringing ATL and BTL communication, sponsorship, influencer partnerships, social media and events together in one campaign plan.
- 06
SEO & Online Visibility
Being found on search engines and map platforms: content, technical SEO and local visibility.
- 07
Marketing Automation & AI
Handing repetitive work to automation; content, planning and analysis with n8n workflows and AI-powered tools.
- 08
Team, Agency & Budget Leadership
Team leadership, media, creative and social media agency management and budget ownership; close work with sales, IT and finance, and multi-country coordination.
How I work
Four steps from insight to impact
- 01
Listen and analyze
I start with market, competitor and customer data, including everything the sales team hears in the field.
- 02
Plan
Goals, budget and channels in a single plan, from ATL to performance campaigns.
- 03
Execute
With the team and agencies, on time and on budget. Creative, media and content carry the same message.
- 04
Measure and improve
Weekly and monthly performance reviews, A/B tests and clear recommendations.
Industry experience
Four industries, one perspective
Experience across different industries helps me make fast, sound decisions in every new market.
Agency
Digital projects, campaigns and marketing automation work for enterprise brands.
Banking & Finance
Digital customer acquisition and conversion optimization for retail and SME products in a regulated environment.
Industry & Building
Brand, channel and e-commerce strategy for dealer, architect and corporate account segments.
Events & Trade Fairs
Integrated brand, visitor and exhibitor campaigns for B2B trade fairs.
FAQ
Frequently asked questions
Short, clear answers.
Who is İsmail Kayacan?
İsmail Kayacan is an Istanbul-based marketing leader with more than 15 years of experience in brand, digital and performance marketing. As Head of Brand & Digital, he works across brand strategy, digital marketing, and team and agency management.
What are İsmail Kayacan’s areas of expertise?
Brand strategy, performance marketing, lead generation, SEO, paid media, e-commerce, marketing automation, and team and agency leadership.
Which industries has he worked in?
Agency, banking and finance, industry and building products, and B2B events and trade fairs, across both B2B and B2C markets.
What is his approach to B2B marketing?
An approach focused on measurable lead generation that ties brand awareness to sales goals and includes dealers and channel partners.
How does he balance brand building and performance marketing?
He treats them as one plan rather than separate budgets: brand work creates demand, and performance campaigns turn that demand into measurable results. Both are tracked against the same set of KPIs.
How does he manage marketing teams and agencies?
With clear briefs, a shared calendar and weekly and monthly performance reviews. Media, creative and social media agencies work as part of one plan, with delivery tracked against timelines and budget.
How does he measure marketing success?
By working back from business goals: commercial KPIs such as leads, sales, cost and conversion rate, campaign ROI, regular reporting and A/B testing.
Does he have e-commerce and dealer channel experience?
Yes. He has worked on launching B2B and B2C e-commerce channels, bringing marketplace and dealer channels online, and e-commerce pricing.
Has he worked in regulated industries?
Yes. He has led digital customer acquisition and conversion optimization in banking and finance, a regulated industry, and has experience planning campaigns within regulatory requirements.
How does he use AI and automation in marketing?
He uses AI-powered tools for content production, planning and performance analysis, and n8n automation workflows for repetitive tasks, so the team can spend more time on strategy and creative work.
Has he worked on international projects?
Yes. He has coordinated campaign execution and messaging with offices in different countries, and works in English at a full professional level.
Which languages does he work in?
Turkish (native) and English (advanced, full professional proficiency).
What can I contact him about?
Conversations on brand, digital marketing and growth, collaboration, and professional discussions.
How can I get in touch?
Use the “Send an email” button on this page or reach out on LinkedIn.
Contact
Let’s talk.
For conversations and collaboration on brand, digital marketing and growth.